About Us

Team

Juan Cristóbal Ríos

Co - Founder
Juan Cristóbal Ríos is a lawyer specializing in intellectual property, industrial property and new technologies, with a practical approach forged over more than ten years of experience. With an LL.M. in these disciplines, he has played essential roles in the protection of intangible assets, pharmaceutical regulation and personal data protection, collaborating with teams at prestigious firms such as DLA Piper and Carey y Cía. Juan Cristóbal is known for his ability to weave strategic connections and his commitment to regulatory compliance in a constantly evolving field.

At the same time, he shares his passion for law as a professor of Intellectual Property at the Faculty of Law of the Diego Portales University, where he inspires students with his dynamic and accessible approach. In addition to his teaching work, he is the author of various publications and has coordinated important international conferences, contributing to the global debate on intellectual property and access to health.
Seinfeld is his life and The Office helped him think about a start-up. Favorite movie Armageddon (that's why he put Brandity together with Constanza). Favorite phrase: "Don't ever, for any reason, do anything, to anyone, for any reason, ever, no matter what, no matter where, or who, or who you are with, or where you are going, or where you've been, ever, for any reason whatsoever." -Michael Scott

Constanza Hess

Co - Founder
Constanza Hess, with a decade of experience in intellectual property and emerging technologies, has developed a solid ability to manage intangible assets, compliance and business ethics. Her legal training began at the Pontificia Universidad Católica de Chile, where she graduated and then deepened her expertise with additional studies in Industrial and Intellectual Property, Compliance and Regulation of New Technologies.

Professionally, Constanza has collaborated with a variety of companies, both local and international, helping them navigate the complexities of regulatory compliance and data protection. Her focus is always on facilitating practical and strategic solutions, balancing law and technology with a direct and accessible style. Constanza also excels at fostering teamwork, sharing her knowledge to strengthen collective capabilities in these dynamic fields.
Harry Potter fan. Favorite movie: Armageddon. Favorite quote: "The more difficult something became, the more rewarding it was in the end." Edward Bloom, Big Fish

Alexandra Howard

Co - Founder
Alexandra Howard is a renowned expert in intellectual property and new technologies, with over 20 years of experience advising national and international companies. With a solid education in Chile and Australia, she has specialized in intellectual property, data protection, and cybersecurity, gaining a unique global perspective. Throughout her career, she has worked at prestigious law firms and served as the Director of Intellectual Property at the multinational CMPC, leading the strategic management of intangible assets.

Her commitment to promoting and protecting intellectual property rights is reflected in her role as Vice President of the Chilean Association of Intellectual Property (ACHIPI) and as Chilean Commissioner to the World Intellectual Property Organization (WIPO). Alexandra combines an innovative approach with strategic vision, making her a key figure in the field of intellectual property.
FUN FACT: Crafts enthusiast and passionate about reading. Favorite quote: “The difference between fiction and reality? Fiction has to make sense.”

Juan Cristóbal Ríos

Co - Founder
Juan Cristóbal Ríos is a lawyer specializing in intellectual property, industrial property and new technologies, with a practical approach forged over more than ten years of experience. With an LL.M. in these disciplines, he has played essential roles in the protection of intangible assets, pharmaceutical regulation and personal data protection, collaborating with teams at prestigious firms such as DLA Piper and Carey y Cía. Juan Cristóbal is known for his ability to weave strategic connections and his commitment to regulatory compliance in a constantly evolving field.

At the same time, he shares his passion for law as a professor of Intellectual Property at the Faculty of Law of the Diego Portales University, where he inspires students with his dynamic and accessible approach. In addition to his teaching work, he is the author of various publications and has coordinated important international conferences, contributing to the global debate on intellectual property and access to health.
Seinfeld is his life and The Office helped him think about a start-up. Favorite movie Armageddon (that's why he put Brandity together with Constanza). Favorite phrase: "Don't ever, for any reason, do anything, to anyone, for any reason, ever, no matter what, no matter where, or who, or who you are with, or where you are going, or where you've been, ever, for any reason whatsoever." -Michael Scott

Constanza Hess

Co - Founder
Constanza Hess, with a decade of experience in intellectual property and emerging technologies, has developed a solid ability to manage intangible assets, compliance and business ethics. Her legal training began at the Pontificia Universidad Católica de Chile, where she graduated and then deepened her expertise with additional studies in Industrial and Intellectual Property, Compliance and Regulation of New Technologies.

Professionally, Constanza has collaborated with a variety of companies, both local and international, helping them navigate the complexities of regulatory compliance and data protection. Her focus is always on facilitating practical and strategic solutions, balancing law and technology with a direct and accessible style. Constanza also excels at fostering teamwork, sharing her knowledge to strengthen collective capabilities in these dynamic fields.
Harry Potter fan. Favorite movie: Armageddon. Favorite quote: "The more difficult something became, the more rewarding it was in the end." Edward Bloom, Big Fish

Alexandra Howard

Co - Founder
Alexandra Howard is a renowned expert in intellectual property and new technologies, with over 20 years of experience advising national and international companies. With a solid education in Chile and Australia, she has specialized in intellectual property, data protection, and cybersecurity, gaining a unique global perspective. Throughout her career, she has worked at prestigious law firms and served as the Director of Intellectual Property at the multinational CMPC, leading the strategic management of intangible assets.

Her commitment to promoting and protecting intellectual property rights is reflected in her role as Vice President of the Chilean Association of Intellectual Property (ACHIPI) and as Chilean Commissioner to the World Intellectual Property Organization (WIPO). Alexandra combines an innovative approach with strategic vision, making her a key figure in the field of intellectual property.
FUN FACT: Crafts enthusiast and passionate about reading. Favorite quote: “The difference between fiction and reality? Fiction has to make sense.”

Values and Focus

Practical Innovation

We apply innovative and practical solutions that incorporate market and technology strategies, maximizing the value of our clients' intellectual and brand assets.

Customer Rapport

We work closely with our clients, integrating into their teams and processes to better understand their needs and provide tailored, high-impact solutions.

Inter-Disciplinary
Collaboration

Our team is comprised of experts in various disciplines, including intellectual property, data protection, marketing and technology, allowing us to approach challenges from multiple angles and provide comprehensive, multidisciplinary solutions.

Flexibility and Adaptability

We adapt quickly to changes in the business and regulatory environment, offering agile and customized solutions that respond to the specific needs of each client.

Methodology

Initial Brief

Meeting to understand the client's needs and objectives, establishing the framework.

Background

Compilation and analysis of relevant information about the client's current situation.

Diagnosis

Preparation of a detailed report that highlights gaps, risks and opportunities, and offers strategic recommendations.

Implementation

Execution of the proposed solutions, adapted to the specific needs of the client.

Assessment

Review and evaluation of the impact of the solutions implemented to ensure their effectiveness.

Final Report

Presentation of a final report that summarizes the results obtained and offers recommendations for the future.